When you use email to market your business, you have to remember one thing: you are reaching them where they live. They have allowed you to enter their inner sanctum, so you need to take that seriously. Here are some tips to use so that you use this power effectively.

Make sure you are sending email messages to those who signed up, and only those. Make sure that you only use a list that has people on it who signed up to be on your list. Do not use contact information that people provided to you when they bought something, and do not buy email lists. This goes a long way toward establishing trust. If you send people email they did not ask for, they are not going to want to read what you have to say. You will be relegated to the spam folder.

Be relevant and interesting. If you really want to make a splash with email marketing, you need to be interesting. People get dozens of emails every day, and you need to stand out. You have their email address, so you have the invitation; you just need to get them to read your email. That is a job that is not difficult if you remember that you need to give them a reason to open your email. Do this with a catchy headline that is relevant to them in some way. If you maintain relevance, your chances of being read increase.

Use photos and headers in your emails. If you start using photos in your email, you break up the monotony of text. Choose pictures that are visually stimulating and relevant to the text in your email. Consider using headings as well, to break up the text into readable chunks. When you do these two things, people are more likely to read your emails because they know that you have taken time to make them visually appealing.

Don’t forget a call to action. Don’t just tell your readers about something. Go one step further and invite them back to your site. When you do that, you give them direction, and they know what you want them to do. Without the call to action, people read the email and go on to their other email. When you suggest they visit your site, they consider it, and depending on how well you’ve written your article, they will do what you ask them.

Ask readers for advice. When you ask your readers for advice on what they would like to read, you’ll find that they are responsive most of the time. You can offer them some kind of incentive to give you answers too, such as a discount. You can tailor your emails to your audience even better if you ask readers about their preferences, and you can get ideas for what kinds of things they would like to read.

It is still a great idea to start marketing your business with email marketing. When you use these tips, you are going to discover that you get great results. Respect those on your list and use the information here wisely.