Email marketing may still be extremely viable, but it’s a little outdated; at least it is if you continue to market the old way. With the expansion of the mobile market and the explosion of social media, the web is trending in a different way entirely. You should be focused on updating your email marketing techniques if you’re hoping to attract a broader audience more interested in purchasing from your business.

People are no longer sitting down on clunky desktop computers or old and slow laptops to check their email. Now most people are on smartphones and tablet PCs. And while they mostly browse through a barrage of text messages, a lot of people still have email accounts that are extremely active. So it’s important that you update your email writing and formatting. You need to make emails viable on today’s mobile devices.

Many people sign up with one of your offers out of curiosity. This has always been the way it goes; most people who sign up with you have no real intention of ever purchasing from you. They just wanted to see what was in it for them. This is why it’s very important that you provide a user-friendly opt-out feature. On the bottom of every email you send, you should make it clear that a user just has to “click here” to opt-out of your network. Sometimes, just knowing they can leave is enough to keep them hanging around.

When you send an email, you always want to make sure that you have it formatted in such a way that just the text can be viewed if needed. However, you want to construct high-quality mails that show off quality images too. Emails can be very bland and boring, especially when compared to different text messages. So putting a quality picture in a mail might just make it enticing enough to warrant an action.

When you first begin to compile your subscriber list, you need to make an inquiry to see how people want their emails. Do they want basic HTML versions of your emails? Is there a specific time they would like their emails? The more you know about the preferences of your audience, the more likely it is that people are going to take the time to read your mails when you send them. It doesn’t take much to figure out what they want from you.

One of the best ways to get people to respond to your emails is to create a sense of urgency. If you tell people that they only have 12 hours until an offer expires, they’re far more likely to act directly. On the flip side, if there’s no urgency involved, they might sit on their hands until they forget all about it. So install a countdown clock or a timer in your emails. Instil a sense of urgency via visual aid.

Email marketing still works for a lot of businesspeople out there, and it can work for you too. The tips that you have read above can help take your email marketing campaign to the next level.